Legal support in organising and carrying out online sales, analysis of the requirements for electronic transactions, information about the seller and the product, terms of sale and other documents governing interaction with buyers.
E-commerce and marketplaces
Industry
E-commerce and marketplaces
DEGA PARTNERS provides legal support to Ukrainian and international companies that sell goods and services through online stores, marketplaces and other digital sales channels.
E-commerce requires attention to the specifics of the legal regulation of distance selling, consumer protection, advertising, personal data processing, contractual relations between online market participants and competition restrictions. These factors directly affect how online sales are organised, how the business interacts with partners and consumers, and the legal risks of developing digital sales channels.
Our expertise covers the legal regulation of e-commerce, contractual models for working with marketplaces, distance selling, consumer protection, advertising and marketing practices, competition law and intellectual property protection in the digital environment. We combine commercial, contractual, regulatory and competition expertise to provide comprehensive support for our clients' online activities.
We help clients build legally sound e-commerce models, regulate their relations with marketplace operators and partners, minimise regulatory and commercial risks and ensure proper legal protection of their brands in the digital environment.
Services
Key areas of support
Drafting and review of agreements with marketplace operators, sellers, suppliers and other partners. Assessment of the terms of product listing, settlement procedures, allocation of liability, restrictions on activities and grounds for terminating cooperation.
Legal analysis of distance selling terms, rules for placing orders, payment, delivery, returns, warranty obligations and handling consumer claims. Preparation and review of public offers and online store terms of use.
Assessment of the lawfulness of advertising materials, price offers, promotions, loyalty programmes and other online sales incentives. Advice on the requirements for advertising information, indication of prices and discounts, and prevention of the risk of misleading consumers.
Assessment of the terms of cooperation between manufacturers, importers, distributors, sellers and marketplaces from a competition law perspective. Analysis of restrictions on sales channels, commercial terms, pricing policy and the interaction between online and offline sales channels.
Protection of brands, trademarks and other intellectual property on marketplaces and in the digital environment. Legal response to the unlawful use of designations, listing of counterfeit products and infringement of intellectual property rights.
Analysis of the legal grounds and procedures for processing customers' personal data, privacy policies, cookie rules and other documents governing the processing of online platform users' data.
Pre-trial settlement and representation in disputes with marketplaces, sellers, suppliers, consumers and other e-commerce participants. Protection of clients' interests in disputes over the performance of contracts, settlements, product quality, advertising and infringement of intellectual property rights.
Advice on the taxation of e-commerce transactions, analysis of the tax consequences of online sales and marketplace activities, assessment of the tax risks of contractual cooperation models and settlements between e-commerce participants. Legal support in tax audits, preparation of objections to audit reports and appeals against decisions of the tax authorities.
Expertise
Related practices
Consultation
Discuss your legal matter with the DEGA Partners team.
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